A new study examines curiosity’s role in influencing consumer behavior. Study 1 reveals that mystery appeals create more curiosity than other affective states, and that curiosity predicts purchase motivation via a direct path. Exploring the optimal level of information needed to maximize curiosity, study 1 finds that participants are more curious when given moderate information, over minimal information. Next, study 2 demonstrates that shopping in an actively curious state can impact consumer outcomes via an indirect path that is mediated by consumer evaluation of the mystery appeal. This research is the first to identify curiosity as the affective state that is primarily triggered by mystery appeals, and to explain how curiosity directly and indirectly impacts consumer purchase motivation.
When young children first begin to ask ‘why?’ they embark on a journey with no final destination. The need to make sense of the world as a whole is an ultimate curiosity that lies at the root of all human religions. It has, in many cultures, shaped and motivated a more down to earth scientific interest in the physical world, which could therefore be described as penultimate curiosity. These two manifestations of curiosity have a history of connection that goes back deep into the human past. Tracing that history all the way from cave painting to quantum physics, this book (a collaboration between a painter and a physical scientist that uses illustrations throughout the narrative) sets out to explain the nature of the long entanglement between religion and science: the ultimate and the penultimate curiosity.
The paper reviews recent models of embodied information seeking and curiosity-driven learning and show that these mechanisms have deep implications for development and evolution.
How Evolution May Work Through Curiosity-Driven Developmental Process
The review critically examines the dimensionality, definitions, and measures of curiosity within educational settings, and address the boundaries between curiosity and interest.
Curiosity is as important as intelligence to navigate and succeed in the world, writes Andrew Merle in Observer.
A new study finds that people try to satisfy their curiosity even when they know the answer will hurt.
“Curiosity is often a positive thing: it is at the heart of scientific progress, for example. But it also has a negative side,” writes Simon Oxenham in an article in the New Scientist.